info@grigroup.co.uk +44 (0)114 258 7060

Care Chemical Products Innovation

I Love Cosmetics

I Love Cosmetics

Scents that make you smile

I Love Cosmetics Ltd is a brand owner focused on creating innovative products for the health, beauty & toiletry markets. Our contemporary product ranges include beauty care, bath & body, hair care & lip care. The brand portfolio includes:

  • I love… – the biggest brand within the portfolio with strong bath & body market credentials;
  • Balmi – a premium lip care product for people on the go;
  • New York Professional – a contemporary haircare brand providing wash, conditioning and hair protection;
  • The Good Stuf! – a quality, yet affordable bath & body brand focused on the wholesalers & discounters.

The brand I LOVE started its life in the Bath & Body arena, mainly focused around the hero product Bath & Shower Crème. The rest of the range was made up of products that worked within the Cleanse, Nourish & Refresh regime. The incredible fragrances included everything from Lemon & Limes to Rhubarb & Custard. Following strides into Europe with key perfumeries, the range was revised to become distinctly based around fruits.

I LOVE’s Original Collection consists of 4 core flavours; Raspberry & Blackberry, Mango & Papaya, Strawberries & Cream & Coconut & Cream, available in a multitude of bath & body products. Plus additional seasonal scents, as well as a raft of gifting launched throughout the year.

I LOVE has recently launched its brand new Signature Scent Collection across its bath and body range. The brand new range of scents include new, more sophisticated flavour combinations to attract a wider audience, complementing the traditional fruit & sweet flavours that made the brand famous.

The Signature Scents Collection includes Elderflower Fizz, Vanilla Milk, English Rose, Violet Dreams, Glazed Raspberry and Exotic Fruits. These scents are available in fragranced body washes and body mists, vibrant bath salts, a selection of luxurious body butters and a brand new hand & nail cream.

I LOVE’s original sweet and fruit flavoured favourites will remain as part of the collection, whilst these new Signature Scents will offer consumers the chance to try something a little different, with fresh, floral & gourmand fragrances on offer.

Based in the UK, I Love Cosmetics Ltd sells to many key markets across the globe, appealing to the majority of consumer categories. Since launching in 2009 the company has grown successfully around the world, winning the Queens Award for International Trade in 2013 and now boasts international distribution in 40 countries and thousands of outlets.

Creativity is the lifeblood of our brands and it is the key to our success. We are always working on new ideas and enhancements of our products.

Please give us a call on +44 (0) 1925 594451 or visit our website.

I LOVE Cosmetics