info@grigroup.co.uk +44 (0)114 258 7060

Care Chemical Products Innovation

I Love Cosmetics

I Love Cosmetics

Smell Delicious, Feel Delicious

I Love Cosmetics Ltd is a brand owner focused on creating innovative products for the health, beauty & toiletry markets. Our contemporary product ranges include beauty care, bath & body, hair care & lip care. The brand portfolio includes:

  • I love… – the biggest brand within the portfolio with strong bath & body market credentials;
  • Balmi – a premium lip care product for people on the go;
  • New York Professional – a contemporary haircare brand providing wash, conditioning and hair protection;
  • The Good Stuf! – a quality, yet affordable bath & body brand focused on the wholesalers & discounters.

The brand I love… started its life in the Bath & Body arena, mainly focused around the hero product Bath & Shower Crème. The rest of the range was made up of products that worked within the Cleanse, Nourish & Refresh regime. The incredible fragrances included everything from Lemon & Limes to Rhubarb & Custard. Following strides into Europe with key perfumeries, the range was revised to become distinctly based around fruits.

The range currently consists of 4 core flavours; Raspberry & Blackberry, Mango & Papaya, Strawberries & Cream & Coconut & Cream, available in a multitude of bath & body products. I love also launches 2 x seasonal scents, as well as a raft of gifting throughout the year.

Based in the UK, I Love Cosmetics Ltd sells to many key markets across the globe, appealing to the majority of consumer categories. Since launching in 2009 the company has grown successfully around the world, winning the Queens Award for International Trade in 2013 and now boasts international distribution in 40 countries and thousands of outlets.

Creativity is the lifeblood of our brands and it is the key to our success. We are always working on new ideas and enhancements of our products.

More recently there has been a very exciting and dramatic step change in our growth strategy to drive new product development, sales & brand awareness across the portfolio.

Please give us a call on +44 (0) 1925 594455 or visit our website.