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I Love Cosmetics Bags Prestigious Gold Pure Beauty Award

Scent specialist, I Love Cosmetics, are celebrating after being awarded a prestigious Gold Pure Beauty Award for its Violet Dreams Bath Salts from the brand new Signature Scents range of bath and body products.

I Love Cosmetics, which has recently branched out into home fragrance with the introduction of a new line of scented candles and reed diffusers, won the ‘best new bath and shower product’ category.

The brand also received a shortlisting for its I LOVE English Rose Scented Body Butter in the ‘best new beauty product’ category.

The Pure Beauty Awards celebrate the best in beauty from international brands across categories including hair, body, fragrance, makeup, natural and organic. Entries are assessed by a panel of beauty experts from the Pure Beauty editorial team before being put to the public vote which includes Pure Beauty’s expert readers.

The winners were announcement at a glittering award ceremony held at The Savoy, London on October 25th.

The accolade follows hot on the heels of I Love Cosmetics reinvigorating its brand to reflect its ever growing fanbase who have grown up with the self-dubbed ‘scents that make you smile’ curators.

I Love Cosmetics launched its Six Signature Scents across its bath and body range in July this year, before adding home fragrances in September. The Signature Scents are made up of Elderflower Fizz, Vanilla Milk, English Rose, Violet Dreams, Glazed Raspberry and Exotic Fruits.

Speaking about the Pure Beauty Award win, James Brown (MD & Founder) said: “The Pure Beauty Awards are one of the most prestigious accolades to be bestowed upon a brand – not least because the overall decision is made by the Great British public.

“We’ve put so much work into enhancing our ‘scents that make you smile’ offering and the fact that people are loving the new – award winning – Signature Scents range as much as we do is amazing.

“We’re committed to pushing the boundaries when it comes to fragrance and look forward too adding new lines, and hopefully a few more awards, to the I LOVE lineup over the coming months.”

Customers can choose from bath and body products, gifting, candles and reed diffusers which are all available to purchase via the website. True to I LOVE’s existing product line, they are UK manufactured and contain no nasties.